While the Internet meeting people’s greedy, it unlocks the chains which bound the traditional market information, IT and traditional industry produces E-commerce this new stage toghther. Looking around the mature e-commerce model, which has the features of low-cost, high-efficiency, virtualization, open, global, rules and other characteristics, it will play the characteristics and advantages of the network across time and space to the extreme, bring to the commercial to a fundamental change with order, subvert the traditional business model, caused by the change of corporate internal and external operation mode at the same time, but also provide more development opportunities. Keep up on the field with thought-provoking pieces from home improvement. With the impact of financial crisis to all places, the mining machinery industry is no exception, the market demand is gradually declining, combined with intense industry competition, in this case, many companies began to enter e-commerce, the Internet is the basic means to create online the various activities of the operating environment, playing cards, network cards, Baxianguohai show their skills. Then the business how to take advantage of e-commerce have driven faster development to bring greater profit margins become issues of concern in the mining machinery industry. The first measure: website of online marketing activities The corporate website is a platform for enterprises to develop Internet marketing, website sales platform is used to show enterprise marketing content and presentation of product information. Enterprises can create multiple websites to promote corporate gifts and product promotion. In 2004, to crusher, sand making machine, milling machine, wear-resistant materials, construction waste disposal equipment research and development, production, sales in one enterprise our company formally establish the e-commerce sector to carry out a comprehensive e-commerce, the company establish a variety of web languages site, through the website truly show the company s products, corporate culture and honour.
The second measure: full use of search engines Another important feature of the corporate Web site is a website promotion functions, and search engine users is the most important channel to access our company information website. in search engine promotion aspects of home and abroad, our company carried out a careful analysis compared the characteristics of the search engine Baidu, Google, Sogou, conducted targeted network to promote the preparation, which includes a series of preparatory search engine rankings, keyword optimization, in this process, the company is constantly sum up experience, but also constantly learning new Internet marketing techniques. The third measure: take full advantage of the B2B platform B2B platform is one of the important channels which the many mining machinery enterprises architects use to promote the company s products.such as the application of Alibaba B2B platform, this website bring more customers and customer inquiry to our company, which benefits our company information.